Cross-Border Dialogue:

the Wisdom of Public Diplomacy

Author: Zhao Qizheng at el
Publisher: New World Press (March 2012)
ISBN 978-7-5104-2558-5


In this age of globalization, public diplomacy is an important drive for enhancing cross-cultural relations and understandings. This book pools the dialogues between Zhao Qizheng, chairman of the Foreign Affairs Committee of the Chinese People’s Political Consultative Conference, and top officials and experts from many countries around the world. It is a spectrum of public diplomacy wisdom with contrasting ideas from the East and West shining through the pages.


  • Presenting China Today Is Key (Dialogue with Paul Foldi in Beijing on September 22, 2010)
  • Norman Bethune’s Contribution Produced the Effect of Public Diplomacy (Dialogue with Mark McDowell in Beijing on December 3, 2010)
  • Many Obstacles to Be Overcome in China’s International Communication (Dialogue with Sameh El-Shahat in Beijing on December 3, 2010)
  • New Asia’s Peace and Prosperity (Zhao Qizheng's speech at the 6th Jeju (South Korea) Forum for Peace and Prosperity on May 29, 2011)
  • China Never Takes Itself for a G2 Member (Dialogue with South Korean experts on public diplomacy in Jeju on May 29,2011)
  • China’s GDP Comes from Hard Work and Diligence (Dialogue with Henry Kissinger in New York on June 2, 2011)
  • Sensitive Questions Are in Greater Need of Answers (Dialogue with experts of the New York Times in New York on June, 2, 2011)
  • Track-Two Diplomacy: An Important Mode of Public Diplomacy (Dialogue with scholars of Yale University on June 3, 2011)
  • Public Diplomacy: A Method Rather than a Science (Dialogue with scholars of Harvard University on June 3, 2011)
  • Difference Between Public and Commercial Broadcasting in America (Dialogue with Gordon H. Smith in Washington on June 6, 2011)
  • Legacy of Cold War Mentality Hinders Progress (Dialogue with Richard Lugar and Others in Washington on June 6, 2011)
  • Public Diplomacy: A Supplement to Official Government Diplomacy (Dialogue with James Steinberg in Washington on June 6, 2011)
  • Finding Ways to Make Mutual Study More Meaningful (Dialogue with experts at Meridian International Center on June 6, 2011)
  • Enjoy Talking with Journalists (Dialogue with reporters and editors of the Washington Post in Washington on June 6, 2011)
  • Why No “Jessamine Revolution” in China (Dialogue with Robert Kuhn in Washington on June 6, 2011)
  • China’s Search for a Model for Global Expression (Dialogue with Mark Kirk in Washington on June 7, 2011)
  • China Does Not Hide Its Problems (in Los Angles, June 8, 2011)
  • Improving China-U.S. Relations Is a Driving Force for World Progress (Dialogue with USC scholars in Los Angles on June 8, 2011)
  • China Has Two Shining Coats: The Beijing Olympic Games and 2010 Shanghai Expo (Seminar: Public Diplomacy in the Age of Globalization in Beijing on October 12,2011)
  •  Beijing Olympic Games and Shanghai Expo (Dialogue with Joel Souza Pinto Sampaio in Shanghai on November 19, 2011)
  • Public Diplomacy Is Not Plastic Surgery (Zhao Qizheng talks with some Japanese experts of public diplomacy in Tokyo on December 2, 2011)


  • Public diplomacy is a kind of dialogue between different civilizations. Cultural difference makes dialogue a necessary bridge. The goal of China’s public diplomacy is to explain China’s real conditions to the world and strengthen mutual understanding between the Chinese people and the global community, and to promote the development of friendly relations. The theory of public diplomacy is not so academic, but its practice and implementation requires the brightest minds. -- Zhao Qizheng, chairman of the Foreign Affairs Committee of the Chinese People's Political Consultative Conference.
  • In the era of globalization, cultural differences create the foremost barrier. So we should advocate dialogue with an emphasis on culture. After adequate cultural communication, political, economic and military dialogue will be easier to initiate and engage in. -- Sameh El-Shahat, President of China-i Ltd.
  • It is very important to be as familiar as possible with the conditions of foreign nations. If you are familiar with another culture, it is easier to find commonalities with your own culture – and it will be easier to see that your people and those of other countries are not so dissimilar, that they may even be facing the same challenges. It is through these similarities that both parties will feel more comfortable when negotiating or engaging in strategic dialogue. -- Mark McDowell, public diplomacy counselor of the Canadian Embassy to China.
  • There are three core elements to public diplomacy. The first – and core of public diplomacy – is convincing the nationals of other countries to favor your country. The second is to ensure people’s proper understanding of the exchanges between the government and civil society. Third is that bilateral exchanges are also important. -- Moon Ha-yeong, overseas compatriots Consul Ambassador in charge of overseas Korean compatriots affairs at Ministry of Foreign Affairs and Trade, ROK
  • Public diplomacy can be divided into five aspects: listening to the voice of foreign people to find a starting point for further dialogue; speaking and expressing ideas; culture; exchanges; and international communication. -- Nicholas Cull, professor at USC Annenberg School for Communication and Journalism
  • The biggest challenge between Brazil and China is shortening the distance between the two countries through mutual understanding. This understanding must be direct. China and Brazil are two strong and advanced countries, both able to engage in dialogue without the need for intermediaries. -- Joel Sampaio, Deputy Consul General of Brazil in Shanghai
  • In my view, public diplomacy is not a unilateral action but mutual interaction between the two sides. This is an important feature. While it’s important for the world to understand China, it’s also important for how the world views China, and how its policy affects the world’s perception of China. -- Mitsuru Kitano, Deputy Director-General of the Secretariat of the Japanese Foreign Ministry
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